ArtShock is new online shop for artists, painters and designers. It was created as a separate project by a larger company distributing office supplies and stationery. It is a separate brand focused on artistic products.
Parent company of ArtShock had been planning a strategy how to enter a new market - supplying accessories for artists such as pencils, brushes, crayons and other. So far the revenue from the online shops has been a small fraction of the overall turnover - it had to change. What is more Christmas was approaching, a very important part of the year for all e-commerce - fast and effective action was required to support online sales.
Together with our Client we have decided to separate ArtShock brand from the main business. This approach was meant to ensure better recognizability among the customers. Due to Christmas season we’ve decided that we would use AdWords as an advertising channel - the goal was to reach people looking for Holiday gifts. We’d designed the best approach, chosen the products, keywords and created advertising copy. We’ve taken into consideration many factors: the margins, expected demand, the competition etc. and implemented internet analytics tools such as Google Analytics, Google Tag Manager and conversion tracking.
The campaign lasted only for a month but already generated 2120% Return on Investment (ROI). During that time the campaign was continuously optimized and tested what resulted in over 2,41% e-commerce conversion rate. Quick action, correct approach and effective optimization resulted in a very high return on investment and created a strong foundation for future digital marketing activities.
Cooperation with flame is pure joy - not only the results were great, but also the communication and response time was superb.
Be the first to know about our latest blog posts and new projects!